Unlock the power of publicity in this two-day program in Calgary brought to you by The Writers’ Union of Canada (TWUC) and the Alexandra Writers’ Centre Society (AWCS). Read on for more. Full details here.

Panel Discussion – April 4, 2025, Friday | 7:00pm-9:00pm 
Workshop – April 5, 2025, Saturday | 9:00am-3:00pm 

The Confluence Historic Site & Parkland, 750 9 Ave SE T2G 5E1

Two-Day Event (includes lunch for seminar) 
AWCS and TWUC Members: $125 
Non-Members: $195 

Friday Author Panel Only 
AWCS and TWUC Members: $25 
Non-Members: $40 

Saturday Seminar Only (includes lunch) 
AWCS and TWUC Members: $110 
Non-Members: $165 

DAY ONE 
Join us on the evening of April 4 for a panel discussion featuring authors who have successfully shaped their literary identities, as well as a publicist who has an accomplished portfolio of clients and a literary agent. 

Moderated by author and journalist, Jackie Carmichael, the panelists are: 

• Best-selling Author and Marketing Expert, Bill Arnott
• Creative Edge Director and Publicist, Mickey Mikkelson
• Award-winning Memoirist and Essayist, Jessica Waite
• Senior Agent, BookEnds Literary Agency, Naomi Davis

Discussion will include understanding the importance of publicity for writers, crafting an effective book promotion strategy, the role of social media and other digital platforms, relationship-building, managing public appearances, and more. Time will be allotted for Q&A. 

DAY TWO 
Then, come to the seminar on April 5 and delve deeper into what it takes to put the spotlight on your stories, to lift your voice above the noise, and build your public persona as an author. 

The workshop will cover: 

• why media kits matter
• blurbs and reviews
• hands-on crafting of a media release
• building social media presence
• discussions on multi-media strategies, including TV, print, radio, podcasts, online 

Plus, learn how to create meaningful engagement with the literary community and with your readers. Find out how authors can champion their work and still dedicate time to writing new stories and working on WIPs. Take home valuable tips and strategies from seasoned authors who continue to successfully navigate the world of publicity and promotion.

Light lunch will be provided at the seminar. 

This two-day program is only offered in person and takes place at The Confluence in Calgary, located at 750 9 Ave SE T2G 5E1. 

Don’t miss this opportunity to gain insights and connect with fellow writers and established industry professionals. 

FULL DETAILS HERE