Join the Canadian Children's Book Centre on Saturday, November 7 for a webinar with three Canadian children's book professionals!

Learn from the experts how to market yourself and your writing. Authors—both aspiring and established—looking to up their self-promotion skills will not want to miss this session!

Our panel of industry professionals include:

• Lana Button, author
• Fred Horler, former Senior Marketing Director, Groundwood Books
• Danny Neville, author

Attendees will all receive a digital copy of the CCBC's Get Published! The Writing for Children Kit. The session will be recorded. Following the webinar, a link to the recording will be made available to all registrants for a period of 30 days.

DETAILS

WHEN: Saturday, November 7, 2026 | 12:00 – 1:30 pm ET

WHERE: ZOOM

COST: $75 for CCBC members / $100 for non-members*

*Members of the Writers’ Union of Canada can use discount code TWUC15 to receive 15% off General Admission.

Register today at bookcentre.ca/bw-webinar.

Panelist bios

Lana Button is an award-winning author of over 20 books for children. Lana’s books have been shortlisted for awards including the Shining Willow, the Blue Spruce, the Jean Throop IODE, and the Hamilton Literary Award and have received the Crystal Kite Award, the IBBY Outstanding Book for Children with Special Needs and the Junior Library Guild Gold Standard Award. Her books have been named Best Bets and Best Books by the Canadian Children’s Book Centre, have been recognized by the CBC, The Wall Street Journal, The New York Times and The Globe & Mail, and have been named Best Book of the Year by Bank Street Books, Kirkus and the New York Public Library. Lana enjoys creating social media content to connect with those interested in sharing books with children. To learn more about Lana and her books, visit lanabutton.com.

Fred Horler has spent 37 years working in children’s publishing. The last 20 years have been at Groundwood Books where he served most recently as their Senior Marketing Director. He has worked with countless authors and illustrators promoting their books in both Canada and the US. Fred has just recently retired.

Danny Neville is the author of the Little Bee chapter book series from Annick Press, including The Buzz About the Party (2026), The Storytime Extravaganza (2026) and The Best Birthday Ever (coming in 2027). As an elementary school educator and teacher-librarian, he has lived and worked in various countries around the world including the UK, Japan, Colombia, Egypt, Brazil, Belgium, and Canada. He is actively involved in the world of school libraries as the editor-in-chief of The Teaching Librarian magazine, the official publication of the Ontario School Library Association. Danny is a member of the Writer’s Union of Canada, the CCBC, IBBY, CANSCAIP, and SCBWI. He lives in Ottawa with his husband and daughters. To learn more about Danny and his books, visit dannyneville.com.